Turning Visitors into Customers
What do your site visitors do when they want to buy your goods or services?
Don't leave your prospects without a clear and simple way to connect to you when they are ready to go to the next step in your relationship. Depending on your business, it may take several visits before your visitors are ready to buy. Use your website to nurture the relationship and guide them through the process and make it easy for them to move through all the critical stages.
Relationship Building Conversion Ideas
Stage
|
Description
|
Conversion Tools
|
| Introductory |
A new prospect is just learning about you and how you may address their needs. |
- Tell-a-Friend
- Bookmark
- RSS subscription
- Newsletter Subscription
- Download Materials
|
| Engagement |
The prospect has seen a connection between your offerings and something they need or want. Now they want to know more about how it could work for them. |
- Submit and inquiry
- Call on the phone
- Online chat
|
| Closure |
The prospect has decided to become a customer or client. |
- Application
- Enrollment Form
- Shopping Cart
- Online Payment
|
Turning Visitors into Customers
What do your site visitors do when they want to buy your goods or services?
Don't leave your prospects without a clear and simple way to connect to you when they are ready to go to the next step in your relationship. Depending on your business, it may take several visits before your visitors are ready to buy. Use your website to nurture the relationship and guide them through the process and make it easy for them to move through all the critical stages.
Relationship Building Conversion Ideas
Stage
|
Description
|
Conversion Tools
|
| Introductory |
A new prospect is just learning about you and how you may address their needs. |
- Tell-a-Friend
- Bookmark
- RSS subscription
- Newsletter Subscription
- Download Materials
|
| Engagement |
The prospect has seen a connection between your offerings and something they need or want. Now they want to know more about how it could work for them. |
- Submit and inquiry
- Call on the phone
- Online chat
|
| Closure |
The prospect has decided to become a customer or client. |
- Application
- Enrollment Form
- Shopping Cart
- Online Payment
|