Online Reputation Management (ORM)

Your online reputation precedes you. Anyone who is considering doing business with you is likely to search on your personal name, and your business name before signing on the bottom line.

Why ORM is so "Hot!"

This is why the notion of online reputation management ("ORM" for the acronym-hungry) is so important.

It is just so easy to check what other people have to say about your vendors, suppliers, partners...

If you don't spend a lot of time in online social spaces, you may think that what they will find is your website.  And the great testimonials and biographies you put there.

But if you have a LinkedIn profile, or someone has written a critique on Yelp!, Angie's List, FourSquare, or a myriad of other sites, these searchers will find other people have to say about you.  Or said about you a long time ago.  Very little ever "goes away" from the internet.

We can help you in several ways:

1. Creating multiple profiles across the internet that will dominate search results on your personal or brand name.

2. Driving satisfied customers to give you positive reviews and ratings that others can easily see and read.

3. Monitoring mentions of your name and brand, on social media, news and blogs, so you can know and respond in an appropriate way.

4. Contingency planning and crisis management so you are prepared to deal with negative events if one should occur.

Think you have to be perfect?

Many people we talk to bury their heads in the sand, ignoring Online Reputation Management (ORM) because they are overwhelmed with the notion that they will be found out to be imperfect.  The fact is, perfection is not credible.  We realize things happen.  What we want in our vendors and suppliers is for them to be better than their competitors, and to care enough to resolve an issue when something bad happens.

If you are a good supplier, take advantage of the positives of online reputation management.  And manage the risks.