Our Process

What makes WSI different from other Internet marketers? The people and the approach. When you become a WSI client, you gain the power of the WSI Internet Marketing Lifecycle, a six-stage, results-oriented strategy that has worked for thousands of WSI clients around the globe.

From small and mid-sized businesses to large corporations across a range of industries, and whether you need to improve your existing marketing strategy or a complete overhaul, the WSI Internet Marketing Lifecycle philosophy is to create a custom-tailored plan to grow with your company.

Internet Marketing – Six Steps to Success

The WSI Internet Marketing Lifecycle applies to all of our digital marketing services. Here’s a very brief summary of what you can expect:

1. Discovery

Before we can determine what your business should be doing online, we first need to figure out what you are doing and how well you are doing it. We will get to know the state of your Internet marketing strategy so that we can make recommendations for improvement. What is and is not working with your current strategy? What are your goals for the near and distant future? How well is your current website performing, and is it reaching your intended target market? All of these questions and more will be asked during the first phase of the WSI Internet Marketing LifeCycle.

2. Internet Marketing Analysis

The Internet Marketing Analysis is a “big picture” overview of what your organization is doing online. We’ll determine what suite of strategies you can benefit most from, and how best to maximize your operating budget. Here, we also establish clear goals for the future growth of your company and what you can expect from a WSI Internet marketing campaign. Our guarantee: If a service we provide won’t realistically help you achieve your business goals, we won’t sell it to you.

3. Build

In the build phase of the WSI Internet Marketing Lifecyle, we take a closer look at your existing web properties (if any), and then develop a custom plan to develop your web presence. The best websites are clean, elegant, and clutter-free. And today’s modern website is not just a receptacle of information; it’s an interactive portal to your company – often the hub of everything you do online.

4. Implement

Here’s where our plans are put into action and the campaign goes “live.” WSI will be with you every step of the way. But don’t think our job ends there. Testing is a crucial component of implementation, and we thoroughly test each phase of your campaign before release.

5. Measure

Using advanced web analytics tools, we monitor the campaign and track which components are driving the best results. In this stage of the WSI Internet Marketing Lifecycle, our goal is to track and measure the digital marketing strategy to ensure it is helping you achieve your goals. More than just custom reporting, we will watch for red flags and make suggestions to ensure the best outcomes.

6. Manage Results

WSI will analyze the campaign’s results with respect to the benchmarks we established earlier in the WSI Internet Marketing LifeCycle process. Are we measuring up? What areas can we build on, and what areas could use a different approach? Remember, WSI is all about results. Your success is our success.

WSI Internet Marketing Lifecycle

We’re excited with the opportunity to work with you to take your company to new heights with WSI’s Internet Marketing LifeCycle. Contact WSI for more information about the WSI Internet Marketing Lifecycle process today.