Call to Action
A Call to Action is the prompt or instruction you give a site visitor to perform a targeted task or generate a conversion.
Related Words
Conversion ; Landing Page Optimization
Conversion
Conversions are measureable events you can relate to calls-to-action from your marketing activities.
Related Words
Landing Page Optimization ; PPC (Pay per Click)
Hits
Hits are the number of times a website is asked to display or download information. Once a common measure of site popularity, it is not considered as useful as numbers of visits, conversions or other metrics available through web analytic tools.
Related Words
Landing Page Optimization ; Web Analytics
Landing Page Optimization
Landing Page Optimization is the practice of analyzing the search visibility, appearance, positioning, or wording on a web page to increase the likelihood that a qualified visitor will execute your call-to-action.
Related Words
Conversion ; Web Analytics
PPC (Pay per Click)
Pay per Click is an internet marketing campaign for which the advertiser only pays when a visitor clicks on their ad and visits a designated landing page. PPC campaigns may be used on popular sites such as Google, Facebook, Bing and Yahoo.
SERP (Search Engine Results Page)
A search engine results page is the list of information and links returned in response to an online search.
Social Media
Social media refers to online tools designed to help people socialize or share information with others via the Internet. Social media may include personal or business profiles, blogs, pictures, video and other media.
Visitors
Visitors are the number of different people who come to your site. The initial session by a user during any given date range is considered to be an additional visit and an additional visitor. Additional sessions from the same user during the selected time period are counted as additional visits, but not as additional visitors.
Related Words
Hits ; Visits ; Web Analytics
Visits
Visits represent the number of individual sessions initiated by all the visitors to your site. If a user is inactive on your site for some period of time (generally 30 minutes), any future activity will be attributed to a new session. Users that leave your site and return within the time window will be counted as part of the original session.
The initial session by a user during any given date range is considered to be an additional visit and an additional visitor. Any future sessions from the same user during the selected time period are counted as additional visits, but not as additional visitors.
Related Words
Hits ; Web Analytics
Web Analytics
Web Analytics is the study of the behaviour of website visitors. It especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase.
Related Words
Conversion
