Mobile marketing is no longer an option for most businesses. Market research firm IDC projects that by 2015, more U.S. Internet users will access the Internet through mobile devices than through their PCs. Between smartphone and tablet popularity, the number of mobile Internet users is growing by a compound annual growth rate (CAGR) of 16.6%.
What is Mobile Marketing?
Mobile marketing comprises of four main components: mobile website development, mobile search engine optimization (SEO), mobile ads (text messaging), and mobile apps (applications). At the very least, every business that provides local services should have a mobile website that is properly optimized for mobile SEO.
Mobile Marketing – Mobile Website Development
If you have a mobile device, you’re surely been to a website that was impossible to navigate on the tiny screen because the business didn’t have a mobile-friendly version of the site. Most users who find themselves in this situation will simply leave. Don’t spend your budget attracting visitors just to have them leave due such an easy to fix problem! Developing a mobile website is not a complicated process and should be the first priority in your mobile marketing strategy.
Mobile Marketing – Mobile Advertising
Initially mobile advertising was limited to text messages (SMS), but as Smartphones become more sophisticated and as bandwidth becomes more readily available, multimedia messages are now possible. Smaller screens and limited bandwith mean you need to tailor your ad content specifically for mobile devices. Whichever form of mobile advertising you choose, be sure to follow the law, as severe penalties are in place for offenders. This is not like sending unsolicited email – mobile advertising fines can be quite steep, so seek the advice of a knowledgeable professional.
Mobile Marketing – Mobile Apps (Applications)
It seems like everybody has a mobile app these days, so before you invest the time and money in developing a mobile app, be sure it solves a problem, fulfills a need or is truly entertaining. The development costs can outweigh the benefit if you’re not careful.
Contact WSI today to learn more about our mobile marketing services.