Marketing a Pain & Anesthesia Practice Online


WSI began working with this Pain and Anesthesia Practice in 2014, when two independent practices merged.

As specialty practices grown primarily by referrals from other doctors and medical professionals, its main objectives were to create brand recognition for their new name, preserve and enhance the search engine visibility beyond that of the two merged practices, and to grow self-referrals from prospective patients.


WSI’s work  includes the following services:

  • Consulting with the doctors and management to help them understand digital marketing.
  • Setup of Google Analytics and Webmasters tools.
  • Enhancements to the website for local search engine optimization (SEO)
  • Successful transition of keyword and page rankings from older sites to new, consolidated web property.
  • Competitive analysis and recommendations.
  • Content writing about the indications and treatments addressed by the practice, each optimized for the local market area.
  • Claiming or creating business listings in local directories such as Google+, Yahoo!, & Bing.
  • Claiming and improving medical directory listings.
  • Managing online pay per click (PPC) search and display retargeting advertising.
  • Content marketing through blog writing, social media posting and engagement.
  • Continuous reporting, analysis and recommendations.


The practice garnered a number of top ranked keyword positions and continual growth of traffic and website conversions as seen in the graph below:


For information on how WSI can help your business, please contact us.


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