Building an audience that builds your business
People don’t want “advertising” when making purchasing decisions, they want information that makes them feel better about their decisions. Content marketing is the strategy that helps you educate your prospects and potential customers so that they know, like, and trust you, leading them to do business with you.
Content marketing is non-interruption marketing… the art of communicating with your audience without selling. It’s content that creates conversation and builds credibility. Instead of “pitching” your products and services, you are now delivering valuable information that will help change or enhance consumer behavior. The core belief of content marketing is that if you, as a business, continually deliver high-quality, valuable, relevant information to customers and prospects, they will ultimately reward you with their business and just as importantly, their loyalty. Good content marketing makes a person stop, read, think, and ultimately, behave differently.
So what content should be in the mix?
According to Roper Public Affairs, over 75% of business decision makers prefer to get information relevant to their company by informational content versus an advertisement. Over 60% say that content marketing helps them make better buying decisions. These include:
- Case Studies
- Social Media
The benefits of content marketing
- By adding content marketing into your mix, you will increase your brand visibility, sales, and profitability.
- Encourage conversation by syndicating your content on social media sights where readers can share valuable information with each other.
- Generates referral links. This will not only help with search engine rankings, but also increase visitors to you site.
- Attract qualified traffic to your website.
At WSI, we are trained and certified in the art of content marketing. Call today to discuss a customized content marketing strategy. It’s time to help your business gain brand visibility and new customers.