Online Reputation Management
Your Reputation is Bigger than your Brand
Word of mouth is still one of the most effective methods of advertising, but today word of mouth mostly occurs online. People learn about your brand, products, company, employees, and services through consumer generated content on social networking sites, blogs, review sites, and even your website.
Online reputation management or ORM combines traditional marketing and public relations with search engine marketing. It involves both monitoring online conversations and managing search engine results to protect your company’s brand reputation from negative exposure online. Not only are we listening to online social conversations, but ORM includes responding to comments and interacting with your online audience to influence their opinions about your brand. Reputation management is all about listening and participating… keeping your finger on the pulse of what’s being said and reacting to it.
Benefits to Implementing Online Reputation Management:
- Improve customer satisfaction by communicating directly with customers in real time
- Salvage customer relationships by implementing service recovery to those who are unhappy
- Increase your brand loyalty by engaging in dialogue with your customers
- Reduce marketing costs by interacting with customers directly
- Learn more about your customers’ expectations and how you can better meet them
Monitor and Manage
We take an active role in monitoring what is being said about your business online. Our team has an active action plan in place to respond to any negative comments, issues, or other queries and provides your business the chance to take action and correct any situation. We monitor social media sites, review sites, blogs, and your website, and will effectively manage your online brand reputation and help you build a strong and solid brand and presence online.
Let’s get started
Knowing what’s being said about your brand, products and services online is only the first step to effective online reputation management. Based on what you hear, you need to be equipped to effectively take action. Contact WSI today to implement an effective Online Reputation Management plan for your business.