Search Engine Optimization
Building a website, even the most beautiful and comprehensive website, does not guarantee that anyone will ever find it or use it. If they know you by name, it probably won’t be too hard, but people who know your business by name are probably already doing business with you. This is where Search Engine Optimization (SEO) comes in. SEO is the process of building a web presence in such a way that your business can be found when potential customers search online for the products and services you offer.
We know SEO
We have advanced training in the art of Search Engine Optimization. It’s not just about driving traffic to your website. It’s about getting relevant, targeted traffic – visitors who are likely to actually do business with your company. SEO will help level the playing field and increase your ability to attract more qualified visitors to your website and then turn those visitors into new customers and clients. WSI will work with you to develop a robust strategy that will help you achieve your goals.
There are very specific techniques that can determine your success at being found by the search engines. Searchers are look for the most relevant results, so search engines are regularly changing the way they capture and index content. It takes a true expert to understand this consistently evolving process, stay tuned with the industry trends, and implement the latest techniques to attain top rankings. Our goal is to:
- Drive qualified traffic to your website
- Help you connect with customers during their buying process
- Expand your market cost effectively
- React quickly to market changes
Website development and SEO
A clean, well-structured website which is search engine-friendly is crucial for Search Engine Optimization best practices. Website development goes hand in hand with content and localization, and the manner in which your site is developed can, and will, have an impact on your SEO efforts.
Keyword Research is the Heart of Your SEO Strategy
Properly researched keywords will give your Search Engine Optimization strategy a solid foundation and is the starting point for any SEO campaign. It means nothing to rank high in search engines for keywords that no one is searching for and that don’t convert. It’s essential to research and choose keywords that are not only relevant to your business, but that convert well, and have the right mix of value versus competition. Good keyword research helps you better understand the terms and phrases your prospects use when searching for the products and services that you offer. This acts as a guide for building out relevant content on your website.
Website content includes text, images, video, documents, code, links, and anything else that is used to create a web page. All of these items can be optimized for Search Engine Optimization purposes. Don’t be fooled, though, throwing a bunch of keywords onto a page is not optimization. The search engines are looking for great content… content that is valuable to the searcher. We only use best practices SEO or “white-hat SEO” techniques. We don’t try and manipulate or game the system. Search engines are savvier than they’ve ever been, changing, adjusting, and tightening their algorithms on a daily basis. So if you find yourself in a precarious SEO situation, give us a call and we’ll help you sort it out.
Local Search Engine Optimization
Almost half of consumers do not have a particular business in mind when conducting local searches. If your business does not come up in the search results, you are simply losing out. Typically, users want to do business with companies that are within 5-10 miles of their home. Local search optimization is a powerful tool for businesses that need to target local customers. At WSI, we develop a localized strategy that helps target the right type of prospect in your local geographic area.
It’s never too late to optimize your website for better performance. Contact WSI today. Our first step is to better understand your business and your goals. Let’s put together a comprehensive SEO strategy. We know how to make searches work for you.